Despite being a period drama set 45 years in the past, Sunday night’s episode of Mad Men — titled “The Strategy” — could not have been more timely
With Jill Abramson’s firing from the New York Times still garnering wide media coverage as we head into a fresh work week, and rumors flying around over gender’s part in her departure, “The Strategy’s” focus on women’s roles in the home and workplace strangely echoed current events.
The main episodic arc of “The Strategy” centers on SC&P retooling an ad pitch for Burger Chef, a fast food chain. Peggy led the campaign’s inception, but has grown frustrated and doubtful over her creative angle when Don — on a whim — tosses another concept on the table. Peggy’s concept for the Burger Chef pitch revolves around a family with a matriarch feeding her children and husband, the antithesis to Peggy’s life as a single, 30-year-old working woman in New York City. As she and Don begin to mend their relationship by hashing out Burger Chef ideas, Peggy asks Don, “Does this family [in the ad] even exist anymore?” Read more...
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