The famous French festival is known as home to serious cinema and even more serious star power, but there’s more to it than red carpets and pink wine.
There's a prize for best dog performance.
Every year, a group of journalists gives out an award for best canine performance — the Palm Dog. This year's winner was the ensemble cast of the Hungarian film White God, a member of which showed up (in a literal black tie) for the premiere.
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Yes, it's home to some high fashion...
For the guys, walking the famous red carpet requires black tie. But for the ladies, it's a chance to show off some designer gowns, like these ones on Grace of Monaco stars Paz Vega (in Elie Saab Couture) and Nicole Kidman (in Armani Privé).
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...But some wacky fashion as well.
Russian TV personality Elena Lenina flaunted some unique sartorial choices at the premiere of Mr. Turner.
Dave J Hogan / Getty
It's used to promote movies that aren't in the festival and that might not exist yet.
While James Franco complains on Instagram about the planned sequel to Harmony Korine's Spring Breakers, slated to be directed by Jonas Åkerlund and written by Trainspotting's Irvine Welsh, the project was being touted with a billboard on the Croisette, the promenade in Cannes.
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